Ideally we want to have one multi-unit franchisee active in each main US market and we have a strong preference to expand to states adjacent to existing operations. Conversions of existing, free-standing casual dining buildings usually present the best opportunities for good sites with favorable economics. Dierks Bentley’s Whiskey Row is a staple of entertainment and dining districts and function best in those settings.
TRADE AREA CHARACTERISTICS
Areas with strong work base and heavy daytime working population.
Mid-scale business hotels and upscale apartments.
Total population of +150k within five miles.
Daytime working population of +100k within five miles.
Average household income of +$60k, but preferably $75k+.
Large footprint locations in prime entertainment districts are KEY!
6,000-12,000 square feet, which includes an interior of at least 5,500 square feet and preferably a large patio of approximately 4000-6000 square feet. Prime locations will have at least 290 seats and 150+ parking spaces.
Preference for freestanding second generation restaurant space along major freeways and retail corridors.
Excellent signage and visibility.
Excellent site ingress and egress with traffic signal preferred.
Lifestyle or power centers with big box anchors.
Places where there is a strong entertainment district.
Regional, super-regional malls.