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At Dierks Bentley’s Whiskey Row Restaurants we believe that the success of our brand will be a direct result of the quality of our operators and developers. Our selection process starts with choosing only the best candidates who share our commitment and enthusiasm for providing higher quality food, better entertainment and an overall better concept build out than anyone in our segment.


Dierks Bentley’s Whiskey Row Restaurant franchise candidates should meet the following criteria to be considered for a franchise opportunity:

Initial Investment $2,365,900 – $5,250,000
(Click here for a full breakdown)

Financial Requirements Multi-unit developers (ability to develop three or more restaurants): $500,000 liquid (per store); $1,500,000 net worth (per store).

Strong banking relationships and ability to secure funding.

Management and Operating Requirements At least five years multi-unit restaurant operations and development experience.

The ability to deliver a superlative customer experience while maintaining a dedication to develop the Dierks Bentley’s Whiskey Row culture.

Live in your market and have strong ties to the local community.

The ability to create and manage an organization that recruits, trains, retains and motivates people effectively. Dedication to operations excellence.

Franchise Agreement Details Franchise fee: $50,000 per store.

Franchise agreement term: 15 years with renewal of 15 years.

Royalty: 5% of gross monthly revenue.

Advertising/marketing fee: 3%.