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DIERKS BENTLEY’S WHISKEY ROW ANNOUNCES GRAND OPENING

by / Friday, 10 May 2013 / Published in Press

FOR IMMEDIATE RELEASE: May 10, 2013

Live country music venue to open in Scottsdale July 4

Scottsdale, Ariz. – Dierks Bentley’s Whiskey Row will open in the heart of Old Town Scottsdale’s entertainment district with a grand opening party on Thursday, July 4. Ryan Hibbert, Mike Troyan, and Jon Wright, owners of Riot Hospitality Group (RHG) and operators of El Hefe Super Macho Taqueria, and internationally acclaimed country superstar Dierks Bentley announce the opening of a new live country music venue, Whiskey Row, a throwback to 1920s style saloon with a new country vibe.

Dierks Bentley’s Whiskey Row will be the first of its kind to enter Scottsdale; it will have an old school country flare with a Scottsdale twist. With warm wood surroundings, the venue features a 400 sq. ft. stage which hangs from the ceiling directly above the bar in the middle of the venue and a massive 24 ft. TV located on the back wall. The stage will offer a 360-degree view of the performers and will host world renowned national and local country artists weekly, maybe even a surprise appearance by Dierks himself.

Being the most technologically advanced bar in the state, Whiskey Row boasts a state of the art HDMI video system managed by iPad technology which can control the video & sound from anywhere in the venue. As an added benefit to guests, Whiskey Row will offer several iPhone and USB charging stations available at the bar.

Each premiere booth at Whiskey Row will feature three different beer taps and never before seen in Arizona, a liquor tap. Guests will have their choice of Coors Light, Blue Moon and New Castle and liquors including Yukon Jack Whiskey, Grey Goose Vodka flavors, American Honey Whiskey and more. These hi-tech taps will allow guests to pour their own beer and shots right at the table with no waiting.

“I had the vision of opening a live country music venue three years ago,” said Hibbert. “When I met Dierks a year ago we teamed up to create this unique new country venue that offers amazing food, great hospitality and live country music. This is the first of a national brand Riot Hospitality Group is looking to aggressively expand in the US.”

“Opening a bar in my hometown is something I’ve always wanted to do,” explains Bentley. “These guys have spent a lot of time and put a lot of thought into really cool details that will make it the perfect place to watch a game or listen to music or just get a few drinks with friends. I’m looking forward to helping break it in.”

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The venue will serve a familiar American Gastropub Fare cuisine with a modern twist. All menu items will be made from scratch in house, using organic meats and locally farmed produce. Specialty dishes to include a fried pickle burger with cajun beer battered pickles, house made red onion jam topped with a blue cheese smothered bun.

Not only will the menu offer mouth-watering entrees but will feature sweet tooth-curbing desserts such as bourbon vanilla bean ice cream and a signature Arizona honey pecan ice cream topped on a warm apple fritter. The kitchen will be open 11 a.m. until 10 p.m. and the drink menu is just as unique with a new version of a boilermaker, which is a shot of whiskey dropped into a glass of beer. Whiskey Row’s boilermaker will be made with smooth tasting flavored whiskey paired with the perfect combination of beer. The Blueberry Moonshine boilermaker will be prepared with blueberry whiskey and Blue Moon beer. The bar is also set to offer 40 different types of whiskey.

The new 5200 sq. ft. country bar concept will open its doors on July 4. The venue will be open seven days a week: Monday-Friday from 11 a.m. until 2 a.m and Saturday and Sunday from 10 a.m. until 2 a.m. A specialty brunch menu will be served every Saturday from 10 a.m until 2 p.m. Reservations can be made by visiting the website at www.DierksWhiskeyRow.com The venue will be located at 4420 N. Saddlebag Trail in Scottsdale.

For more information please visit www.DierksWhiskeyRow.com. For daily updates follow Whiskey Row on Facebook at Facebook.com/DierksWhiskeyRowScottsdale and Twitter at @WhiskeyRow

About Dierks Bentley’s Whiskey Row
Dierks Bentley’s Whiskey Row is a first of its kind 5200 sq. ft. new country live music venue located in the heart of Old Town Scottsdale’s entertainment district. Developed by successful restaurant management company Riot Hospitality Group (RHG) and internationally acclaimed country music superstar Dierks Bentley, the1920s saloon inspired venue offers an amazing American Gastropub Fare cuisine, great hospitality and live music. Whiskey Row also features state of the art technology including IPhone and USB charging stations, a HDMI sound system and a 360-degree view of the stage hanging from the ceiling.

About Riot Hospitality Group
Riot Hospitality Group (RHG), headquartered in Scottsdale, Arizona, is a restaurant management company formed in 2010 to operate multiple nightclubs and restaurant/bars in Arizona and select U.S. markets. Ryan Hibbert, Mike Troyan and Jon Wright are the partners of RHG. They currently have ownership in three successful bar/restaurants in Scottsdale, Arizona: The Lodge, American Junkie and El Hefe. RHG’s business plan is to open and operate successful bar/restaurants in select markets throughout the U.S. RHG has set themselves apart from its competition with its trendy “edgy” feel, excellent service and quality of product.

About Steve LeVine Entertainment & Public Relations
Steve LeVine Entertainment & Public Relations (SLE) is a full service entertainment, events and public relations agency. SLE specializes in public relations, event planning, coordination, and production, talent booking and management, marketing and promotions, new media and design.

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